About the project
I helped shape Owlet’s website to effectively market the newly validated camera—defining the messaging, visuals, and page experiences that brought the product to life and supported conversion across the site.
The Challenge
With the Owlet Camera validated and moving toward launch, the website needed to clearly communicate its value within Owlet’s broader product ecosystem. The challenge was to align product storytelling, brand tone, and marketing strategy—while ensuring the camera felt essential, trusted, and easy to understand for new and existing parents.
My Approach
I partnered closely with the marketing team to translate product insights into website concepts, messaging frameworks, and visual direction. Together, we defined how the camera should be positioned across key pages—balancing emotional reassurance with functional clarity. I designed layouts and components that supported campaign storytelling, highlighted product benefits, and worked seamlessly alongside Owlet’s broader brand and content strategy. Throughout the process, I helped guide ideas from concept to implementation—aligning design, copy, and visuals across teams to ensure a cohesive and launch-ready experience.
The Impact
The updated website became a central marketing platform for the Owlet Camera—supporting launch efforts, reinforcing brand trust, and clearly communicating how the product fits into parents’ daily lives. It established a consistent framework for how Owlet markets connected products moving forward.