About the project
As part of Vivint’s brand and digital leadership, I helped shape and operationalize the 2025 rebrand—establishing new standards, aligning teams, and creating the systems needed to support consistent execution at scale.
The Challenge
Vivint’s brand had expanded across products, platforms, and teams, creating fragmentation in how it appeared and functioned across touchpoints. The 2025 rebrand needed to modernize the visual identity while bringing clarity, consistency, and shared understanding to a rapidly growing organization.
My Approach
Working across marketing, product, engineering, and operations, I played a key role in defining and implementing Vivint’s updated brand foundation. This included contributing to the evolution of color, typography, iconography, logo refinements, and motion principles—ensuring the system was flexible enough for diverse use cases while remaining cohesive. To support adoption and long-term governance, I helped build a centralized brand website that became the single source of truth for the organization. This platform enabled teams to reference, apply, and extend the brand with confidence throughout launch and ongoing work.
The Impact
The rebrand established a clearer, more unified digital and brand expression for Vivint. With shared standards and accessible documentation in place, teams across the company were able to move faster, collaborate more effectively, and launch the new brand with confidence—setting a strong foundation for future growth.
