About the project
I led art direction and digital experience design for Vivint’s partnership with Snoop Dogg—helping craft the visual tone, video direction, and landing page system that turned awareness into conversion.
The Challenge
Vivint partnered with Snoop Dogg to reintroduce the brand to a new audience through humor, lifestyle, and cultural relevance. The campaign’s success depended on more than celebrity—it required a cohesive creative system that connected the video content, brand design, and digital conversion experience.
My Approach
I collaborated with the brand and production teams on creative direction for the video shoots—shaping tone, composition, and visual continuity across edits and campaign materials. I also led the design of the digital touchpoints that anchored the campaign, including responsive landing pages built to capture the energy of the content while driving measurable conversion. Each layout and animation extended the humor and personality of the campaign, while keeping Vivint’s core identity intact.
The Impact
The Vivint x Snoop Dogg campaign became one of the brand’s most visible and talked-about initiatives—bridging entertainment and strategy. The landing experiences served as the central hub for conversions, turning a viral moment into sustained engagement and measurable growth.